based IN the heart of MEXICO

A full-service
event planning and design firm

With more than 400 successful weddings in our path, we have the support of the most outstanding vendors in the industry, in the Bajío region and nationwide. We organize at least,  70 weddings a year, attracting clients from different parts of the Mexican Republic,
as well as different areas of the United States and the world.

Certified Expertise

- Lucero Álvarez, a certified Wedding Planner by both ABC and INIBEP, two renowned institutions in Latin America.

- Our company is a proud member of ACIBEP, the first Association of Independent Coordinators of Weddings and Professional Events in Mexico.


- Certified by AORESMA, underscoring our expertise in weddings and events, with access to quality hotels and specialized venues in San Miguel de Allende.


- We are certified by SQI since 2018 with the International Customer Service Certification.


- Recognized by SECTUR as destination wedding specialists, emphasizing our commitment to excellence in creating unforgettable bridal experiences.

Operational Excellence

- We maintain formal offices in Querétaro, strategically chosen to collaborate effectively with the best local vendors.


- Our bilingual team is expertly trained in event planning, providing comprehensive support to you and your partner.

Personalized Approach

- Specializing in the Bajío region, including Querétaro, San Miguel de Allende, and expanding our services to captivating destinations like Oaxaca, Mérida and Cabo.


- We offer a unique, non-packaged approach, customizing every event by providing a wide range of trusted vendors, ensuring personalization while respecting your budget.


- We have carefully selected our vendors to assure the highest quality for our projects.

We’re hiring!

Meet our team

Our philosophy is simple: to compose a team of diverse, passionate individuals and encourage a culture that empowers us to strive for excellence.

Our team is integrated with more than 20 passionate professionals, united by the desire to innovate and lead with excellence. We are committed to providing the highest level of customer service, putting our hearts into every event we undertake. For us, it is essential to uphold the values of our company, such as teamwork, honesty, passion, commitment to service, quality,
effective communication, respect and professionalism.
Lucero Álvarez
Founder & CEO
Passionate, visionary and dedicated to crafting unforgettable moments.
Antonio Hernández
General Manager
Committed to delivering seamless and memorable events.
Fernanda Díaz de León
Operations Manager
I like to motivate my team to achieve their goals.
Mauricio Pulido
Accounting Manager
I am fascinated by the joy reflected in the couples, families and friends at events.
Marco Pérez
Sales Coordinator
The orchestrator of every detail, from the first call to the preparation of the project.
Alejandra Urquidi
Sales Coordinator
I enjoy seeing how each wedding transforms from the first contact to the last hour of the event.
Ara Arvizu
Sales Assistant
I love helping couples create unique and memorable experiences.
Jazmín Ruiz
Senior Coordinator
I love a thousand things, but I adore couples who are not afraid to break the rules.
Mónica Cota
Senior Coordinator
I love seeing the happiness on the faces of the couples and guests when they arrive at the wedding.
Daniela Hernández
Accounting Assistant
I am passionate about connections, the strategies we have
as a team and cost review.

I embarked on this journey after planning my own wedding, discovering my passion for assisting other brides on such an important and special day.

With attention to detail and a commitment to exceeding expectations, I find pure joy in event planning. My studies include a degree in International Business, a Master's in Business Administration with a specialization in logistics and certifications as a wedding planner
from the ABC (Association of Bridal Consultants) and INIBEP (IberoAmerican Event Planner Institute), along with recognition as specialist a destination wedding specialist by
SECTUR (Secretary of Tourism).

Lucero Álvarez
Certifications