Global vision in leadership: Lucero Álvarez appointed regional chapter head of IADWP in Querétaro

At Lucero Álvarez Wedding Agency, we are proud to celebrate a new chapter in our journey: Lucero Álvarez has been appointed Regional Chapter Head in Querétaro by the International Association of Destination Wedding Professionals (IADWP), one of the most influential global organizations in the world of destination weddings.

This appointment is more than an individual accolade. It is a distinction that acknowledges years of consistent work, operational excellence, and an unwavering commitment to elevating an industry that transforms moments into unforgettable memories.

IADWP: a global network with local impact

With a presence in over 46 countries, the IADWP has, for nearly two decades, served as a meeting point for planners, creatives, travel agents, and vendors seeking to raise the standard of destination weddings worldwide. Through certifications, specialized events, and a global network of collaboration, the organization has cultivated a multicultural community bound by innovation and excellence.

Leading a regional chapter—such as that of Querétaro—means becoming a bridge between this global vision and local talent. It is a role of representation and connection, one that seeks to strengthen ties among regional professionals, foster the development of new skills, and promote practices aligned with the highest international standards.

A tribute to industry commitment

Lucero Álvarez is not only at the helm of one of the most renowned destination wedding agencies in Mexico; she is also an active voice in the spaces that define the present and future of this industry. Her career spans over 450 weddings in San Miguel de Allende, Querétaro, and other Bajío destinations, along with numerous certifications and alliances that reflect her specialized approach and cultural fluency.

This new role within the IADWP reinforces a guiding belief that has shaped the agency since its inception: destination weddings are built with vision, technique, and sensitivity—but also with community, collaboration, and leadership.

From Querétaro, Lucero will contribute her experience to a network that is reshaping the way the world celebrates love.