Lucero Álvarez and the DWSA: A title that strengthens destination weddings in the Bajío

In the world of destination weddings—where sensitivity, logistics, and strategic vision converge—recognition for those who elevate the industry holds a special kind of value. On the evening of May 7th, in the incomparable setting of Luna Escondida, the appointment cocktail took place, officially naming Lucero Álvarez as Ambassador of the Destination Wedding Specialist Association (DWSA) for the state of Guanajuato.

It was an event carefully crafted to honor not only a professional career, but also a continued commitment to excellence, ongoing education, and community leadership.

An evening in celebration of leadership

Curated aesthetically and logistically by LAWA, the evening began with the arrival of the photography and video team, followed by a warm welcome to the guests accompanied by live saxophone and a round of signature cocktails. The ambiance, elegantly relaxed, was paired with a canapé menu designed to awaken the senses: fresh flavors, contrasting textures, and a thoughtful selection intended for unhurried enjoyment.

The highlight of the night took place shortly after 7:30 p.m., with the official presentation led by state and municipal authorities, including Lic. Cony Vallejo from the Guanajuato Ministry of Tourism, Lic. Tania Castillo from the San Miguel de Allende government, and Lic. Ilse Diamant, Director of DWSA LATAM. It was Ilse who officially presented the recognition to Lucero Álvarez, praising her role as a leading entrepreneur in the destination wedding industry in Mexico’s Bajío region.

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The ceremony concluded with a celebratory toast and a champagne tower—symbolically marking the beginning of this new chapter in her journey of representation.

JA Wedding Photography

What does it mean to be a DWSA Ambassador?

The Destination Wedding Specialist Association (DWSA) is a global nonprofit organization that brings together the most committed professionals in the destination wedding and romance travel industry. Its mission is clear: to foster excellence through ongoing training, rigorous ethical standards, and an active community that shares a common vision and values.

Being named an ambassador of this network is not merely honorary—it is an active responsibility. It involves promoting best practices, strengthening regional alliances, advocating for professional development, and representing an ever-evolving industry with integrity and leadership.

A career that grounds the present

The selection of Lucero Álvarez as DWSA Ambassador for Guanajuato is a natural reflection of her career—one built upon the successful planning of over 450 weddings, a trusted network of national and international collaborators, and a work philosophy centered on emotional planning, personalized design, and deep respect for the traditions and desires of every couple.

Lucero has positioned her agency as a benchmark in Mexico’s destination wedding industry—particularly in the Bajío region—not only through the flawless execution of each event, but through her profound understanding of what a wedding truly represents.

An evening to remember

The event continued at El Observatorio at Jardín Colibrí with live music, a dessert bar, cocktails, carajillos, and a festive atmosphere that—without losing its ceremonial tone—allowed guests to connect and celebrate in a space designed with purpose.

Beyond the aesthetics and emotion of the moment, the night of May 7th marked a new chapter in the story of Lucero Álvarez Wedding Agency and the wedding industry in the Bajío: one in which leadership is exercised through example, generosity, and unwavering commitment to an industry that transforms lives.