Lucero Álvarez, top wedding planner in Mexico, strengthens her leadership as IADWP’s Regional Chapter Head for Querétaro

Renowned luxury wedding planner Lucero Álvarez reinforces partnerships with international associations and tourism authorities to elevate the wedding industry in Querétaro.

In the ever-evolving destination weddings industry, experience, strategic relationships, and an innovative vision are key to achieving successful leadership. Precisely these qualities have positioned Lucero Álvarez as one of the most influential luxury wedding planners in Querétaro and San Miguel de Allende.

Recently, Lucero Álvarez attended as the Regional Chapter Head for Querétaro the official announcement of the LAT 2025 Sustainable Weddings and Events Congress, organized by the International Association of Destination Wedding Planners (IADWP) and the Querétaro Ministry of Tourism. This event gathered authorities and wedding experts to unveil one of the most significant forums in Latin America, scheduled from September 22nd to 25th, 2025, at Querétaro's Convention Center.

Recognized industry leadership

During a press conference held at Punto México, Lucero Álvarez shared the stage with Andrea Herrera Lambarri, Romance Tourism Coordinator of Querétaro; Ed Cotton, Co-founder of IADWP; and Mario Delgadillo, Director of IADWP Mexico Chapter, highlighting her strategic role and leadership within the destination weddings sector.

Acknowledged as a luxury wedding planner both in Querétaro and San Miguel de Allende, Lucero emphasized the significance of Querétaro—known as "La Ciudad del Acueducto"—as a strategic destination, offering unique infrastructure comprising over 80 exceptional locations such as vineyards, colonial haciendas, historic estates, boutique hotels, and spectacular gardens.

“Querétaro offers an extraordinary combination of history, elegance, and authenticity, making it a privileged destination for memorable and unique destination weddings in Mexico. My commitment as Regional Chapter Head is to continue promoting this richness and further elevate the quality of experiences we offer,” stated Lucero regarding her participation.

A strategic event for the romance industry

The LAT 2025 Sustainable Weddings and Events Congress is a crucial platform gathering more than 700 wedding and event specialists from Mexico and Latin America. This year, innovation, sustainability, exclusive education, and high-level networking will define the event’s agenda.

Querétaro is a natural choice for hosting this important gathering: the state annually hosts over 1,200 wedding celebrations, including civil ceremonies and religious events, generating an economic benefit exceeding three billion pesos per year. This dynamism reflects the strength of a sector driven by professionals like Lucero Álvarez, who for over a decade has built a robust network of local and international suppliers capable of exceeding the expectations of national and international couples.

Daniel Ramírez Studio

Ara & Oli’s unforgettable celebration at Puertas de la Peña, Querétaro.

Institutional relationships and international exposure

One distinctive aspect of Lucero Álvarez Wedding Agency is its ability to cultivate strong relationships with governmental authorities, international associations, and specialized vendors. As the regional leader of IADWP, Lucero actively participates in initiatives aimed at strengthening the destination weddings industry through collaboration, continuous training, and strategic promotion.

Her collaborative work with local government, represented by the Ministry of Tourism, as well as with international associations like the IADWP, underscores her commitment to the overall growth of the region.

Innovation and sustainability: the future of weddings

Lucero Álvarez has expressed that the future of weddings in exclusive destinations such as Querétaro and San Miguel de Allende must be based on innovation, sustainability, and cultural authenticity. These principles align with the core values to be promoted at the LAT 2025 Sustainable Weddings and Events Congress.

From meticulously planning a civil wedding to crafting unforgettable experiences in vineyards and historic haciendas, each event organized by Lucero Álvarez reflects a comprehensive vision that merges elegance, tradition, and environmental awareness.

“Sustainability is not just a trend; it is a genuine and necessary commitment that we must embrace as industry professionals,” stated Lucero.

Leadership that drives regional growth

By serving as IADWP’s Regional Chapter Head for Querétaro, Lucero Álvarez reaffirms her role as a pivotal figure in the romance tourism industry, leading through experience and dedication, and opening pathways to new business opportunities for wedding planners, vendors, and strategic allies across the region.

This designation is not only a recognition of her career but also confirms the strategic position Querétaro and San Miguel de Allende hold within the international map of destination weddings in Mexico.